Across all segments of the media industry, we are seeing content fragmentation, from broadcasting (streaming services are making content available across multiple platforms and devices) to publishing (where book publishers are trying to bypass retailers to sell directly to customers)
Context
An increasing number viewers are watching content across many different screens and services, audience fragmentation is becoming a growing concern. Users are devided between multiple services and traditional TV, following content with different types of release schedules, as most streaming services realease episodes all at once while traditional TV releases content episodically.
The challenge
Samsung VD team approached us with one key objective –reducing and unifying the viewing expereince.
High Level Goals:
1. Reduce content fragmentation
2. Push content discovery via Samsung TV services
3. Create an immersive, simplified, and emotional experience
Role:
Motion designer / UI designer
Deliverables
-Navigational Screens, prototypes, concepts
- Trends (UX, TV, Market, behaviorial)
-A key interaction experience
1. Discovery
2. Define
The UX of media has radically evolved over the years to a whole new level of sophistication
User interface evolution from 2001 to 2019
3. UI / Motion & Prototype
Created an assumption of Personas, then grouped the personsas.
Then I used red routes to find out key user needs
Earlier Version of scrolling and throwing emojis on screen behavior
Content receiving a lot angry emojis transforming from happy to angry
Users after throwing emoji on screen
Other possible layouts for emoji interactions
