Meet Hanna!
Age 35, working full time but considering retirement, has basic financial products and is cautious in her choices.
Hanna lives in Solihull with her partner (Dave), her 5 year old daughter (Ella) and dog (Woody).
Hanna is a people person, whose life is centred around her family, With a young child and working full time, life feels very busy but she believes in enjoying life & generally has a positive outlook.
Budgets are a bit tight, so a lot of her spare time is spent at home, although family days out and holidays are something she enjoys planning for. Hanna is currently renting but saving for a house deposit and hopes to buy soon.
Hanna uses Metro Bank because:
Hanna ideally likes to buy from companies that reflect her values.
Hanna always wants to feel like a valued customer and likes receiving a personal treatment.
The number 1 community banking in UK
Metro Bank is designed to be the peoples-people bank. It is the first high bank to launch in the UK after 150 years with a focus on personal banking service and retail experience. A different type of bank with stores that are opened when it suits the customer, 7 days a week. A bank where you can walk in without an appointment and walk out with a working account, debit card and all.
Wireframing and Exploration
Information Architecture
Dealing with outdated design, and legacy banking systems. I was in brought in to fix the branding and identity of Metro and future proof it.
UI design
I designed a new identity system for Metro Bank. The new visual language is built around kinetic typographic and stickers treatments inspired by the personal and community approach – the values of Metro Bank.
I worked solely on the project to create a motion brand, that’s intentionally casual and balances the clarity and humourous of a people-people banking company.
The videos are created by using a proportional grid that introduces humour and unexpected occurrences into the compositions. This ensures that the visuals will remain fresh and have the potential to grow beyond the initial guidelines into a robust visual language.
Branding & Motion
